Marketing Specialist - Digital Marketing, Community Relations, Branding, Events, etc.
We are looking for an energetic and creative Marketing Specialist to join our team part time - around 20hrs/week to start.
The Marketing Specialist will be responsible for all things digital & traditional marketing + community relations, PR, branding, events, and our annual giving program (coat & toy drives, turkey giveaways, Dyslexia Awareness, etc.) They will act as a liaison between all LUCID locations and headquarters to drive brand awareness across a multi-state footprint.
We currently have a Social Media Manager - that is not what we are looking for.
We are looking for a person who will orchestrate and execute our marketing efforts. This person will work WITH our social media manager and shop side sales teams to ensure cohesion across all fronts.
Responsibilities:
-Work with the COO and Shop Side Teams to develop and monitor strategic marketing initiatives.
-Create advertising campaigns, pricing strategies and target the demographic data of their target audience.
-Develop, implement, and track marketing programs such as text message, social media, or community involvement campaigns, and events.
-Conduct market research and analyze trends to identify new marketing opportunities.
-Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
-Write, proofread, and edit creative and technical content across different mediums.
-Work with external agencies and vendors to execute marketing programs.
Must be comfortable with the Cannabis industry as we operate a chain of dispensaries.
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